Simpler trade. Smarter tech.

As Assistant CEO and Head of Product, Kok Keong (KK) oversees the product strategy, development and roadmap of CrimsonLogic’s products, leading teams across functions to create user-centric solutions that empower governments and businesses to capture new values in global trade.

KK joined CrimsonLogic in 2006 as Vice President of the eGovernment Business Division, the unit that encompasses solutions & consulting, business development, business planning & international operations, and alliance management. During this season, the company experienced strong growth especially in overseas business, with major project wins such as eJudiciary project in the United Arab Emirates and Qatar Customs Clearance Single Window.

He then assumed the role of Senior Vice President, where he took charge of developing and implementing the company’s strategic plans. He was tasked to oversee the functions of Planning & Alliance, Corporate Communications and Corporate Legal, and played a key role in managing the cross-functional structure of the organization. With the goal of establishing CrimsonLogic as the preferred eGovernment solutions company, he sharpened the company’s strategic position in partnering governments to develop and sustain viable solutions. Between 2017 and 2022, KK also held the position of CEO of GeTS (Global eTrade Services), a subsidiary of CrimsonLogic focused on digitalizing global trade.

Prior to joining CrimsonLogic, KK held various key positions in Singapore Trade Development Board (TDB) and Ministry of Foreign Affairs. Between 1997 and 1999, he was TDB’s director for the Hanoi Centre in Vietnam. Concurrently, he was appointed as First Secretary (Commercial) for the Singapore Embassy in Vietnam. In these two roles, he was responsible for strengthening Singapore-Vietnam’s economic relations and promoting business alliances between the two countries. During this period, Singapore was Vietnam’s top investor and trading partner.

In 1996, KK spearheaded a cross-departmental task force to develop Singapore's international marketing plan. One of the recommendations that were implemented successfully was to leverage internet technologies to promote Singapore to the world.

KK holds a Bachelor of Social Sciences and an Honors in Psychology from the National University of Singapore. He was also awarded a government scholarship in 1999 to obtain a Master of Business Administration from INSEAD (France).

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