As Chief Financial Officer, Jeffrey spearheads the Finance function, guiding and championing initiatives that significantly contribute to the overall success and financial health of the company.

Jeffrey joined CrimsonLogic in 2012 as Chief Financial Officer. Between 2012 and 2023, he oversaw and managed the company's Corporate Services, which encompassed Finance, Corporate Communications, Corporate Admin, Corporate Legal and Management Information System functions. His strategic leadership played a crucial role in supporting effective management and business operations.

Prior to joining CrimsonLogic, Jeffrey was Head of Finance at AIA Singapore. He was responsible for overseeing the entire finance, accounting financial management and controlling functions of AIA, spanning both the Singapore and Brunei markets. His role involved leading the transformation of various finance functions in AIA Singapore, which enhanced alignment with the company’s business growth. This paved the way for AIA Singapore’s success and played a significant role in contributing towards AIA’s highly successful Hong Kong IPO in 2010 following the AIG crisis.

With over 30 years of extensive experience in international finance, strategic planning, financial control, audit and accounting, Jeffrey held diverse senior management positions in corporate services and IT functions across multi-nationals and prominent financial services and insurance companies in both Singapore and the Asia Pacific region.

Jeffrey is a Certified Accountant with the Institute of Singapore Chartered Accountants and a Fellow Chartered Management Accountant with the Chartered Institute of Management Accountants, United Kingdom.

He holds a Master of Business Administration from the University of South Australia; and honed his leadership and management skills through a Senior Management Executive Development Program at Heidelberg University, Germany.